Spirit of Business
The spirit of your business is the intangible essence of what drives it, what makes it’s heart beat, how you craft and create your messages. It guides your leadership style, it promotes your creativity and opens the portals to your unique truth, purpose, wisdom and stewardship.
By creating the blueprint of the energy signature, you gain clarity, insight, direction and ease of momentum and resonance through all the different aspects of your work.
This unique Point of Origin builds the deep intrinsic appreciation and understanding of why you are doing what you do, combining both spiritual and strategic aspects for form the spear head from which all other marketing and business can radiate or flow.
With the Spirit of Your Business correctly crafted you can eliminate indecision, reduce stress and negative energy, arrive at your goal lines faster and shift the goalposts to new horizons with courage and confidence.
4 dimensions of discovery and design that inspire clarity, appreciation and context within which the story can be built.
VISION – what is the vision for the business and why do you want to take this journey? What are the motivations from which you are creating it?
VALUES – define the culture that you are building in your own business and guide the behavioural aspects of how you lead, how you interact and how you make choices/decisions.
VIBE – generates a clear understanding of the energy signature of the business, how others feel knowing that they are part of your world, the energy and vibe that they get from working with you.
VOICE – clearly defines the tone, vocabulary and identifies the key structures within which you then build all your branded and non branded messages – formal, informal or social.
IT IS THE MEETING POINT with your target audience which is why we invest heavily in understanding the reality of your audiences.
Context – who they are, what do they do, what are they looking for, why do they need what you have, what problem do you solve, how do you solve it for them all give you the background layer of the picture you are creating.
Change – Do you understand the change that you want to make in their lives or business? Really? At the root cause level what exactly are you shifting in their world?
Communication – the story of YOUR story gets pulled apart and a new jigsaw of the picture you are creating begins to emerge for you to SEE more clearly what you actually need to do in order to speak clearly to them.
Reach – in this module we explore the power of reach, reality and relationships.
No matter where you stand in the business world, you will benefit from understanding the matrix that you need to build in order to determine the best possible channels and avenues, methods and communication vehicles.
Build clarity around the targets, the measureables, and build the action plan that builds the relationships you need to grow forward.
Clearly understanding the change you want to create in the world enables us to find the right niche. The right Audience. The right messages, To create the right logo and to build your business from the inside out with intrinsic confidence.
We dig deep into your core motivations, your skills and expertise and tap into your own strengths to learn to plan, organise, lead and manage your business the way that creates a congruent, aligned and enduring message for your audience.
Discover your natural communication style, learn to tap into your own voice and find right way for you to share and express your innate talents while you drive the business forward.